- Identify last-minute bookers
Explore the demographics and needs of last-minute bookers. Analyze factors such as age, occupation, income level, and travel preferences. Examine their motivations, including the desire for flexibility, impulsive travel decisions, and the pursuit of a good deal.
Also, research what influences last-minute booking decisions, such as price fluctuations, limited availability, proximity to travel dates, and spontaneous travel opportunities. Once you have this information, you can use social media, email marketing, and online reviews to target these guests and influence their decision-making process.
- Optimize online listings
To capture the attention of potential guests searching for last-minute accommodations, optimize your online listings. Use high-quality photos that showcase your property’s best features and make sure your descriptions are accurate and engaging, and highlight any unique selling points.
- Set competitive and dynamic pricing
In the competitive vacation rental market, attractive pricing plays a significant role in securing last-minute bookings. Research comparable listings in your area to determine competitive rates. Consider offering discounted rates or promotional deals for last-minute bookings to entice potential guests.
You should also keep your rates up-to-date daily because this will maximize your chances of securing a last-minute booking. Try using Dynamic Pricing to help you, as this will ensure your prices have been optimized for the current market.
- Automate communication
Effective communication is key when it comes to last-minute bookings. Ensure that you have a reliable and user-friendly communication system in place, such as a dedicated email address or phone number. Respond promptly to inquiries, provide the necessary information, and be flexible with check-in and check-out times to accommodate spontaneous bookings.
Implement automated messaging in your PMS or integrate with apps like Touch Stay to enhance communication efficiency.
- Offer flexible cancellation policies
Last-minute travelers may have uncertain plans, so offering flexible cancellation policies can attract more bookings. Consider implementing policies that provide guests with a certain window for cancellation without incurring hefty penalties. This flexibility can give potential guests the confidence to make a booking, even on short notice.