Viva Magenta: Pantone's Color of the Year 2023

Pantone named Viva Magenta its Color of the Year for 2023, and Select Di Interiorismo has a few ideas for working it into your property's interior.

It's a bold, energetic tone rooted in nature, part of the red family, and it reads as optimistic without being loud. The key is knowing where to put it.

Use it as an accent

Because it's a dominant color, Viva Magenta works best against neutral backgrounds. Let it punctuate a calm room rather than take it over.

Pair it with its red family

Viva Magenta sits naturally alongside other reds and warm tones. Textiles are an easy way to bring in the color without committing to paint or furniture.

White and grey are its best partners

Light backgrounds immediately hand the spotlight to magenta. A white or light grey room with a single magenta element reads as elegant and intentional.