How to Price Your Vacation Rental Property

Setting the right price for your vacation rental is one of the most important decisions you'll make before listing. Here's how to get it right.

1. Know your guest

Where are your guests coming from? Understanding your market helps you set prices that make sense for the year, not just peak season.

2. Cover your fixed costs

Calculate the minimum rate that covers everything: maintenance, utilities, cleaning, platform fees. Then factor in variable costs per booking.

3. Check the competition

Browse Airbnb, Booking.com, and other platforms to see what comparable properties in your area are charging. This is your reference point.

4. Start a little lower

When you're building your first reviews, pricing slightly below the competition helps you attract guests. Once you have a track record, raise your rates gradually.

5. Differentiate

If your property has parking, a home theater, or a kids' area, make sure it's front and center in your listing. If it doesn't, think about what extras you can offer: a welcome bottle of wine, a tour, a spa referral. Arrange a deal with a local business and everyone benefits.

Grupo Select handles pricing, bookings, and property upkeep so you can focus on the returns.